Tuesday, July 21, 2009

El Dorado Nature Center: 40th Anniversary

The Challenge:
To produce a logo for the Park's 40th Anniversary Celebration Event that also reflects it's wildlife habitat.

The Process:
1. Gather visual refrences of the Park's natural residents including turtles, frogs, rabbits, skunks and squirrels.

2. Determine which critters will work best within the composition and trace/re-create said critters into vector format.

3. Arrange critters and typography to create a cohesive look. I always work in Black/White before I even begin to think about color.

4. Once a Black/White design has been approved I began color treatment, textural effects using Adobe Photoshop. I chose to use a green leaf-like texture for obvious reasons.

The Finished Piece:


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